Salon Privé 2024 was a special one for me. I was in partnership with Lockton Insurance to cover the event for them.

Held at Blenheim Palace, this established event, brings together automotive passion and luxury, offering an exquisite blend of high-end cars, stunning architecture, and a world-class atmosphere. For a photographer, it’s a paradise: a meticulously curated setting where history, craftsmanship, and design collide in a stunning visual feast. The challenge lies in capturing the essence of the event, balancing the elegance of the venue with the dynamic spirit of the automobiles on display.

One of the first things that strikes a photographer at Salon Privé is the sheer scale and variety of vehicles. From rare pre-war classics to the latest hypercars, the event brings together some of the world’s most coveted machines. The natural light of Blenheim Palace grounds, complemented by the soft English skies, provides a unique opportunity to experiment with various lighting conditions throughout the day. Early morning or late afternoon light creates dramatic shadows and soft highlights that make each car's curves and lines come alive.

The cars themselves are a study in design, and I have to demonstrate my ability to translate their intricate details through the lens of my cameras. Whether it’s the gleam of a chrome bumper or the finely sculpted bodywork of a Ferrari, every element offers an opportunity to tell a story. detail shots of engine bays, reflections in the polished bodywork, and the interplay of shadows on a hood are often as captivating as the wide-angle shots of cars in motion.

But capturing the essence of Salon Privé is not just about the cars. The atmosphere of the event—the elegantly dressed guests, the timeless architecture, and the polished lawns—forms a backdrop that elevates the cars into the realm of art. As a photographer, you have to have your wits about you to capture fleeting moments that blend the human experience with the machines. A wide shot of a Rolls-Royce parked against the grand columns of Blenheim Palace, or an attendee admiring a rare Aston Martin, is as important to the story as a shot of the cars themselves.

What sets Salon Privé apart from other automotive events is its exclusivity and intimacy. Unlike larger car shows where the cars are often displayed behind ropes or in vast exhibition halls, Salon Privé offers an environment where visitors can interact with the vehicles up close. This accessibility allows for more dynamic and personal photographs, often featuring owners and enthusiasts in candid moments. The challenge, however, is capturing these interactions in a way that feels authentic, without disrupting the serene luxury of the event. Being the enthusiast I am as well as a photographer I know how precious I am about the safety of my own cars, having a 3 million pound car on display with those in attendance to paw at it would certainly make me just a tad nervous.

The lush greenery of Blenheim Palace’s grounds offers excellent natural framing, but it also requires constant attention to composition. Managing reflections from the surrounding environment can be tricky when photographing shiny surfaces, especially under direct sunlight.

Salon Privé is not just an event; it’s an opportunity to tell a visual story that celebrates the intersection of automotive engineering and art. Each frame is a moment to reflect the elegance, precision, and passion that define this prestigious gathering, making it a photographer’s dream assignment. Whether you’re shooting from a distance or getting up close to the details, Salon Privé is a spectacular canvas for any lens to capture.